Got time for the 1 Minute Story behind the Expresso revolution?
The First Client
Hi! I’m David, founder of Expresso Coaching.
It was 2019 and I was pretty happy with myself
After 14 years of coaching over 800 clients including students, employees and 250 CEOs, I THOUGHT I knew what I was doing…
Then I got my “nightmare” client. A wonderful guy named Joe who wanted to push himself to grow his business.
Joe was a nice guy, very intelligent and wanted to take action to propel his sales.
The Idea
He was only brought back on track the following week by our next session.I was getting extremely frustrated and really wanted Joe to get results like my other clients
After 2 months of only minor breakthroughs, I had an idea!
“I’m going to break my rules”, I told Joe.
The Revolution Begins
Expresso ADHD Coaching was born!!!
But I wanted to be 100% sure it worked, so we piloted the programme with 30 individuals across 12 months
The results were astounding
One guy gave it to his manager who normally produced £300 per week for his company
Instead he produced £4000 in his first 6 days of working with an Expresso coach.
A student who was flunking due to ADHD, achieved top marks in her Uni course
Can you feel the power of this?!!!
The Problem
I thought Joe would be the perfect client
I was wrong
At first everything seemed to go well. At the end of our first weekly 50 min session, it seemed that Joe had committed to a gamechanger action to transform his life.
Each week however, Joe returned having not done the action. I soon found out why.
Through a mixture of fear and distraction, Joe came up with a rationale by day 2 of each week about why not to take the action forward.
Can you relate?
The Breakthrough
“Instead of meeting you once a week, I’m going to call you EVERY…..SINGLE….DAY……. Mon-Fri except for Bank Holidays, but, we are only going to speak for 4 minutes…. a micro coaching session”
“Sure, I’ll try anything” he said
So I called him every day….
After 2 weeks…. he had taken 12X more action then ever before
I was doing backflips and was thrilled for Joe.
